Skip to content
  • PRODUCTS
    • NEW ARRIVALS
    • REGULAR ITEMS
    • SPECIAL OFFER
    • TYPE
      • Canvas Sneakers
      • Business
      • Sandals
      • Boots
      • Golf
  • ABOUT SPINGLE
SPINGLE
0
  • Search
  • Login
  • 0 Cart
    • VIEW ALL
    • NEW ARRIVALS
    • REGULAR ITEMS
    • SPECIAL OFFER
      • Canvas sneakers
      • Business
      • Sandals
      • Boots
      • Golf
  • BLOG
  • ABOUT SPINGLE
    • Find a Store
    • Contact Us
    • Shipping
    • Return and Refund Policy
Account

Archive Collection Special Offer

Cookie policy

I agree to the processing of my data in accordance with the conditions set out in the policy of Privacy.

Cart

Your cart is empty

Start shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
  1. Home
  2. Topics
  3. The untold story of the first Spingle, born from trial and error
初代スピングルムーブ SPM-101
Category_知っててほしい

The untold story of the first Spingle, born from trial and error

The story behind the birth of the first model, which is still present in all Spingle models today.
Oct 15, 2018
Tags
  • Category_知っててほしい
Share
Facebook Pinterest Twitter E-mail
Share

The Spingle brand was born from the threat of factory closure.

Spingle Company, which manufactures the brand "Spinningle Move," is a subsidiary of Nichiman, a comprehensive rubber manufacturer founded over 80 years ago in Fuchu, Hiroshima Prefecture. At its peak, the company sold 3.5 million pairs of shoes per year, but gradually shoes imported from overseas began to appear on the market, and with the effects of the Heisei recession in the 1990s, the company's domestic factories were in danger of closing.

"We want to keep our own factory somehow"... That was our sole motivation.

Could we take advantage of the high quality and technical expertise of "Made in Japan" that can only be achieved in Fuchu, a place filled with artisan spirit?
Although we are a local company, can we compete by responding to the needs of the times with unique designs that are not influenced by trends?

In order to keep the company's own factory, the planning department staff took the lead in making sneakers that would take advantage of domestic production. The challenge of launching the brand "SPINGLE MOVE" began.

Rolled-up sole derived from gym shoes

The most distinctive feature of the Spingle Move is its sole. It is called a rolled-up sole. Did you know that the rolled-up sole was actually inspired by gym shoes?

"This is a factory that has been in business for about 70 years, so surely there must be some treasure hidden there?" I thought as I was walking through the factory. By chance, my eye was caught by the rubber sole mold for gym shoes from 40 years ago...
"This is useful!"

This idea was immediately adopted as the design for Spingle Move!

However, it will take a long time to complete

Same design as the soles of gym shoes!

Thoughts on Spingle's first model

The original first model was created with the desire to create a product that would become a classic.
Since it was going to be a staple, I wanted it to be comfortable to wear, retain its silhouette even after long wear, and have a slightly slimmer line with a European feel, making it a beautiful sneaker for adults!

...My dreams of becoming first baseman have grown even bigger.

Everything was a first-time development project. It was difficult to make the wooden shoe tree the way I wanted, and it took me three months just to finish the wooden shoe tree to be satisfied with it. When I asked the leather shoe craftsman to "make this part a little more like this...", he said, "Can you do that?" and flew the shoes to me (laughs).

The motto for the material was "extremely simple," so we used high-quality smooth leather that will develop its natural character the more you wear it in. We also spent a lot of time and effort developing the First, readjusting the insole and midsole midway through the process to improve comfort, and making changes to the design of the heel area.

When the final sample finally came out, the project team members placed the First on their desks and stared at it for a week. As the days went by, they gradually came to appreciate how cute and attractive the First was...

It took many years to come up with the perfect shape, leather texture, and fit, but this is how they decided to launch the brand with this model.

Although it was completed, it was not well received.

After completing the product, we went out to sell it, but we were at a loss as to what to do. One customer even said straight out, "I don't like the volume of the rolled up bottom." Nevertheless, we persevered and continued to sell it, hoping to get people to understand the appeal of this model. After that, we exhibited it at the International Fashion Fair (IFF) held at Tokyo Big Sight in 2002, and in April of the same year, it began to be sold at TK (Takeo Kikuchi)'s shop.

Gradually, this voluminous winding mechanism came to be accepted as the "face" of SPINGLE MOVE, and as originally planned, the SPM-101 became a standard model! The SPM-101 is the origin of SPINGLE MOVE. It is a model that we would like to continue making as long as this brand continues.

The SPM-101 is the first model
Available in many colors, including white!

The legacy of First Spingle

The focus of our first model is still present in all Spingle products today.
The fit is excellent for models with rolled up soles, but even for models without them, we value our commitment to our origins and pursue comfort.
We also tried making shoes using materials other than leather, and went through the same kind of trial and error that we saw when creating our first shoes.
With the advancement of mechanization, high-tech products are everywhere, but we are committed to down-to-earth, handmade manufacturing, and will continue to make shoes, proud of the SPINGLE MOVE brand, even if we make many mistakes.

Spingle first model

The SPM-101 was the very first model born in the Spingle Move series.
The concept was to create a beautiful sneaker that is comfortable to wear and has a slightly slim appearance, and it was completed after repeated trial and error.

SPINGLE MOVE SPM-101

Product details

Continue reading

スピングルビズ フェザータッチレザー

What are business shoes made from the new feather-touch leather material?

Invalid password
Enter

HELP

  • Contact Us
  • Find a Store

SHOP

  • Shipping
  • Return and Refund Policy

COMPANY

  • About Spingle
  • Products
  • facebook icon
  • instagram icon
Country/region
Country/region
Copyright © SPINGLE COMPANY All Rights Reserved
  • Terms of service
  • Privacy Policy
archive collection
archive collection
e619ba6099818d7a29f645de08a51e4ff0c5171937f8aef496dc362ab91c4089